Sequence copywriting
New angles, follow-ups and re-engagement sequences written by our team and approved by you before anything sends.
Service · Growth layer
Managed campaigns: you take the meetings, we run everything else
For teams that want pipeline without building an outbound department. We write the copy, launch in controlled batches, test relentlessly, handle first replies and report in plain numbers every month.
Copy that sounds like a person, not a pitch deck
Nobody replies to “synergistic solutions”. Our sequences are short, specific and written around one clear problem your prospect recognises. Three to four touches, plain text, one ask — the format that has out-performed everything else across our 120+ launches.
Every campaign runs as an experiment: two angles head-to-head, 300–500 sends per test cell, and a weekly kill-or-scale decision based on positive reply rate, not opens.
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Month by month
What a managed plan includes
A/B testing programme
Structured tests on angle, subject line and call-to-action, with clear win/loss records instead of gut feelings.
Reply handling
First responses within business hours, objection handling from an agreed playbook, and warm handover once a meeting is set.
List hygiene
Continuous verification, suppression management and monthly data refreshes so volume never outruns quality.
Deliverability care
Placement tests and sender health checks every week, with rotation and volume adjustments made before problems show.
Plain-English reporting
A monthly review covering sends, replies, positive rate, meetings booked and the cost per meeting — the number you actually budget on.
Expectations
The numbers we hold ourselves to
Across current client campaigns we average a 4–8% reply rate and 1–3 booked meetings per 100 prospects contacted, depending on offer and market. If after ninety days your campaign sits below the floor of that range, we will say so openly and either fix the offer positioning with you or recommend pausing spend. Outbound is measurable — we treat it that way.